ideas in action

Are you prepared for the 'Synthetic Generation'?

Join us for dinner at l’Ecrivain on Wednesday 5th June for a fascinating glimpse into the world of the 'Synthetic Generation'.

We will take a deep dive into the post-millennial generation – born after 1997 – a generation that’s changing business models like never before. The term 'Synthetic Generation' was coined during research for our Digital Happiness series of reports, which looks at how digital and new media behaviours are simply normal to Gen Z. This new generation are growing up in a world where it’s unclear what’s real and what’s fake and, consequently, many are adopting a post-materialistic attitude that makes it difficult for organisations to gain their loyalty or trust.

Ideas in Action is an event series for business and technology leaders with a keen eye on the future and what's practicially possible today. 

Your dinner invitation

  • Date: Wednesday 5th June
  • Location: The Malt Room, l'Ecrivain restaurant, 109a Baggot Street Lower, Dublin 2
  • Welcome drinks: 18.00 - 18.30
  • Dinner: 18.30 - 21.00 
  • Speakers: Michiel Boreel, CTO, Sogeti Group and James Govan, CEO, Sogeti Ireland

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