The first website was born in the early 90s. Since then, nothing much has happened. We click and navigate around in very much the same way as we have always done among texts, pictures and movie clips.
digital: SE, CH, US
Most companies work in an old structure with digital as just another channel or just another tool alongside others. Is it not enough that we sell our old products on the web and that we can share documents via the intranet?
Why do we talk so much about the digital transformation all of a sudden?
Digital transformation is not just about technology and IT. It is how you as an individual and as a company see and meet the opportunities in a world where the digital customer experience will be the first experience, and many times the only experience. [...]
To read the whole post and interact, please visit the SogetiLabs blog: Digital transformation starts with you