The world around us is challenging. Business solutions must bring real business value and lead to demonstrable business success.

PointZERO® brings an overarching view that is new in the world of business technology. This umbrella view prevents fragmented improvements that would lead to sub optimisation of the overall application lifecycle. PointZERO® refers to doing things right from the very first moment, the point zero. Avoid wasting effort on rework; "getting it right from the start", leading to business solutions that are fit for purpose and right the first time.

The PointZERO® vision

PointZERO® is our full lifecycle approach to reduce and eliminate defects at the source, mitigate risks and decrease or avoid costs, increase productivity and speed up time to market without sacrificing quality. It is an umbrella vision encompassing a shift in approach that goes across the application lifecycle model to reach business success. 
PointZERO® is a vision aimed at increasing business success by parallel and step-by-step improvement across the application lifecycle to shorten time to market, avoid and reduce cost, eliminate risk and reach a fit for purpose quality.

The PointZero Vision

Read our PointZERO® book

The PointZERO® Vision
Ewald Roodenrijs

The PointZERO® VisionThis first book in the PointZERO® series details how in the future, testing will shift from a separate activity towards being an integrated part of the application lifecycle. This will cause functional and large parts of non-functional testing like security and connectivity which traditionally occurs at the end of the software development to be reassessed and integrated earlier in the process.


Find the book on our bookstore: The PointZERO® Vision.

  • Manoj Mudholkar
    Manoj Mudholkar
    Head of QE & Testing