application Management
CASE STUDY
APPLICATION SERVICES

US Fast Food Chain

Already a long-term testing provider to the company, we realized that we had capabilities that could support our client’s broader business goals.

Client challenge

This US fast food chain had a well-known and positive reputation. However, it understood that if it wanted to transform customers into “raving fans,” the business needed to continually evolve and improve.

How we made value

Our redesigned customer-facing app for mobile ordering (after another vendor failed) reached #1 in the App Store with more than 7M million downloads by the end of 2016. Further, it received more than a 4-star rating on both major platforms. Our partnership with this client continues to grow – Sogeti is currently on an “Innovation Workshop Retainer” where we are constantly creating proof-of-concepts on new ideas based on emerging technologies.

Sogeti response

Already a long-term testing provider to the company, we realized that we had capabilities that could support our client’s broader business goals. Knowing the priority to streamline its customer experience, we introduced the company’s executives to a group of our top digital experts. Together, they focused on actionable ideas for improving customer convenience and better leveraging data to strengthen brand loyalty and drive incremental revenue.

“Our partnership with Sogeti over the last year and half has been invaluable. We have never received the type of strategic thinking from an agency that they have contributed to our work. Their insights have helped redefine our work in a way that will make a much larger impact. They have challenged our thinking and increased our knowledge extremely. I am excited about the continued partnership.” Store Manager

 

 

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