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January 30, 2020
Reimagining the fan experience.
People have always had a passion for sports and now, emerging digital technologies are offering exciting new ways to enjoy them, transforming the fan experience, driving fans to the stadiums, and converting more and more online viewers. So what can organizations do to get a head start on this significant opportunity for growth and increasing brand value?
For the latest report from the Capgemini Research Institute – Emerging technologies in sports: reimagining the fan experience – we talked to over 10,000 sports fans from nine countries and conducted in-depth interviews with over 20 industry experts, sports athletes, and startup executives. We found that:
Emerging technologies are undoubtedly the future of sports and organizations need to think about which technologies to invest in to get the most out of the increasing consumer appetite for their use.
1 PDF (4 MB)
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